Use business value to win bigger deals more predictably

Business value sales training for your sales teams so they win on value, not just features.
Stop positioning just “better security” and start selling strategic business value that actually gets funded.
LET'S TALK
HPE Aruba logoCyberGRX logoAxis Security logoBeyond Identity logoNormalyze logo

Value Selling Accelerator

A focused eight-week program to sharpen your value to your ICP and then transform your sellers into business value sales professionals

What you get:

1
Value-selling sales positioning, and sales playbooks built specifically for your cybersecurity buyers
2
Messaging, tools, and coaching your sellers will actually use in front of a prospect
3
Embedded training + real deal coaching so value selling becomes the default behavior
3
Predictable win rates, deal sizes, and executive-level traction

Pricing tiers based on your size:
(and therefore the training required)

Early, 3-20 trainees
$30,000
Scale, 21-50 trainees
$60,000
Mature, 50+ trainees
$80,000+

"Andrew, thank you! The work you did for us here at Doppel was game-changing! We appreciate and highly value you!"

Mike Ferrari
SVP Worldwide Sales, Doppel

"Unstoppable brought a new approach that allowed us to sell more effectively, and the sales team received better selling tools and frameworks that got results."

Dan Parelskin
VP Sales, Axis Security

"My leadership team has seen a significant improvement in building the pipeline, increasing our deal size, calling higher in the organization and close ratio by using the value-led selling approach that has been instituted based on Andrew's training."

Kent Lockyer
VP/GM SASE Sales, HPE Aruba

Do you have a value problem?

Good deals are hard to find, so you know you need to get the most from every one. But in a competitive market it is hard to justify higher price points and still consistently win big deals. Does this sound a little too close to the mark? (check all that apply)
Your team is most comfortable talking with mid-level prospects, and don't get access to executive decision makers
There is little consistency internally on the value you provide and how to communicate it in front of a prospect
Too many sales conversations focus on surface level problems and the features you have
Promising deals slow down or get stuck and your team isn't sure why
Too often your team is asking for crazy discounts to close their deals

Book an 8-week Value Selling Accelerator with Unstoppable
(this is what you get 👇)

Step 1

Assess and Architect

You provide your call recordings, positioning assets, pitch deck, customer research recordings and seller feedback. We run a workshop with your GTM leaders to gain consensus and sharpen your business value. We'll then build training assets and a training plan for your team.

Step 2

Train

Your sellers are trained on the building blocks of selling the business value of your solution. They'll take an active part in multiple live virtual workshops as they learn and apply the value frameworks to your sales process themselves.

This builds their belief, confidence and competence in the new approach.

Step 3

Embed and coach

Your sellers will get regular coaching and micro-training to help them internalize your value selling approach so it becomes second nature in every live deal.

Your reps will take part in small group coaching calls, receive asynchronous call coaching and complete online mirco-training.

Your sales leaders will receive coaching guides so they can effectively coach in their seller interactions after the accelerator.

HOW IT WORKS

LET'S TALK

Frequently Asked Questions

What type of company do you usually work with for the Value Selling Accelerator?
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How do I justify the spend?
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Who should be involved from our team?
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What's the lead time to start the program?
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Do we need to have polished sales assets for the accelerator to be effective?
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How long does the process take?
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What is the role of sales leadership in the process?
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Do you work in person or virtually?
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