repeatable cybersecurity sales

Repeatable and scalable sales process


Startups need a solid GTM model and repeatable sales process to scale. You'll get both so that you have the confidence to scale the business.

Are your sellers executing great discovery calls?

Are they working with the best prospects?

You shouldn't have to be concerned if they are executing at a high level.

Are non-revenue-generating tasks taking up too much of your time?

Find yourself frustrated wasting time?

You shouldn't have to put results at risk.

Do you feel like you are missing the mark with your prospects?

How do you best describe what you do?

How do you best differentiate?

You shouldn't have to work on this puzzle without a guiding framework.

Sales effectiveness consulting and training for cybersecurity startups

Enable your team to hit their numbers


Sales teams at startups need to execute at a high level to succeed. Your team will have the sales tools, skills and messaging that will allow them to hit their numbers.

Have a bigger impact as a leader


Spend much more time on what really matters (prospects, your team, your Exec team and the Board) so you can have a bigger impact as a leader.

shouldn't sales at a startup be easier!?

Clear messaging
  • Communicate better with security leaders
  • Communicate value
  • Ask the best questions for each persona
More effective sellers
  • Adopt best practices across the sales team
  • Have more effective sales calls
  • Maximize every sales opportunity
  • Ramp new hires faster
Grow sales quicker
  • Improve sales conversion rates
  • Find your scalable sales model quicker
  • Work on the right, qualified deals
  • Grow the sales team with confidence

Repeatable sales process. faster. more effective

As the sales leader you are expected to deliver on the numbers even though everything is so murky..... the ideal customer profile, sales process, best use cases, and the most effective discovery questions are all a work in progress.

You are under-resourced but the expectations are high.

I've been working in and with software sales teams for 25 years. With companies that were pre-product, through to the most established brands in the industry. I've helped sales teams adapt and take on new messaging, skills, and approaches. They have transformed their results using the simple frameworks I have developed and adapted over my career.

growing sales at a software startup is hard!

Book a Strategy Call

Let's discuss what you're experiencing and your goals. We'll know the gaps and you'll have a plan to fill them.


Execution of the plan to impact to get to repeatable and scalable sales as fast as possible.


Grow sales faster, with confidence, and with a repeatable sales process you can depend on.

simple path to repeatable growth

Dan Parelskin

VP Sales @ Axis Security

"A new approach that got results"

We were struggling to identify a consistent sales process and it was hard to dedicate the necessary time and resources to figure it out. Working with Unstoppable we realized we were missing an opportunity to run more effective prospect meetings.

Unstoppable brought a new approach that allowed us to scale sales enablement much more cost-effectively than hiring an FTE and the sales team received better selling tools and frameworks that got results.

Tom Fusco

President of Americas @ Check Point

"An amazing teacher"

Andrew has demonstrated great knowledge and skill around not only selling, but teaching the art of selling. He has an extraordinary way of crafting communication so that it is received in the proper manner, thus increasing the effectiveness tenfold.

An expert at communicating business value, working with Andrew has yielded a tremendous amount of personal growth for me and I highly recommend him.