A focused two-week sprint to align around your unfair advantage and train your team to win competitive deals consistently
"Unstoppable did a fabulous job of translating our technical materials into sales-ready materials, messaging and training. I’ve been impressed with how Andrew leaned into our messaging, our differentiation, and how much he takes it on."
"Not only were there multiple "lightbulb" moments among the team during the training that I witnessed but they actually walked away from this training session raving about it. They immediately began to put into action the tools Andrew gave them."
"Andrew provides a unique and refreshing perspective on the strategies high performing sellers employ. I found his intellect and battle-tested techniques incredibly applicable to today’s market. Would recommend to any high-performing cyber sales org."
You provide competitive assets, pitch decks, objection bank, seller and leadership feedback, and win/loss data. (These don't have to be perfect for the Differentiate to Win sprint to be effective!) We assess your differentiation approach and work with you to develop new proactive and reactive seller engagement frameworks.
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Your sellers are trained on the proactive and reactive talk tracks to differentiate your solutions more effectively than they are currently. These are practical and ready for sellers to use in the real world. Sellers workshop the talk tracks using your positioning to make them work for them.
This step builds their belief, confidence, and competence in the new approach.
Your sellers role-play, are coached using real calls, and get reinforcement micro-training. They can adopt the new differentiation method, making it the default in every deal.
The result is that your sellers engage in sales cycles in a way that prospects understand, remember, and value what makes you different.
