Good deals are hard to find, so you know you need to get the most from every one. But in a competitive market it is hard to justify higher price points and still consistently win big deals.
Most teams respond by building better battle cards, creating ROI calculators, or redoing the messaging deck.
But deals still stall. Competitors with weaker products still win.
The real problem? Cybersecurity value doesn’t map neatly to revenue growth or meaningful cost savings.
And unless your sellers connect investments to what executives actually prioritize, your deals stay stuck.
Or the cheaper, "good enough", alternative steals your prospect.
We teach cybersecurity sales teams how to understand each prospect's business priorities and position security investments as enablers of what executives actually care about - not just better security.
Who this is for:
- Cybersecurity sales teams looking to increase deal sizes
- GTM leaders who need more predictable revenue from existing pipeline
- Sales organizations where deals slow down during business case development
This isn't generic value selling training adapted for cybersecurity. It's built specifically for the unique challenges of selling security solutions that don't have obvious business value.
I run a cybersecurity and networking sales organization that requires a value-led approach to convince C-Level executives to spend millions of dollars vs other projects and competitors. I was looking for an organization to help enable my team across the Americas, and after an exhaustive search, I decided to move forward with Andrew and Unstoppable.
My leadership team has seen a significant improvement in building pipeline, increasing our deal size, calling higher in the organization and close ratio by using the value-led selling approach that has been instituted based on Andrew's training. I highly recommend Andrew and Unstoppable to any sales leader looking to improve the sales motion towards a value-led approach.
